Social Media
5 reasons why Snapchat matters
Emma Robertson It’s not just for sending embarrassing selfies anymore. With a young, engaged and growing user base, Snapchat is changing the way brands interact with followers. In 2015 social media is already undergoing shifts as platforms announce updates. With the introduction of a new interactive feature, Snapchat is continuing to become a more powerful…
Positivity in PR
Ryan Nearing I remember sitting nervously. I had a pen in hand and an unopened notebook in front of me. I was amongst people who were – at the time – complete strangers, on my first day of university. In my first course, Foundations of Public Relations, there was a student that for anonymity sake…
The musical brand
Michael Browne When a musician or singer is experiencing a career peak, there’s a saying that everything they touch turns to gold. Three years ago, Adele could have cackled into a microphone and it would have been a #1 hit. As ridiculous as it sounds, something similar happened recently. A few weeks ago, a recording…