That’s a wrap!
Dear MSVU students, faculty, and readers: This time of year brings many transitions from nature’s…
How to navigate the stress of fundraiser planning
Planning a fundraiser can be stressful even for an experienced communication professional. It can be hard to know where to start and if you are on the right track. It is easy to get lost in all the little details that go along with planning a fundraiser. Although some may argue that putting together a…
Corporate social media humour: how to tell if your brand is trying too hard
To the average social media user, a cheeky tweet from a corporate account can look like a fun and effortless way for a brand to interact with its consumers on social media. However, as industry professionals and academics know, corporate social media accounts are tediously preplanned, monitored and groomed to keep up with brand image…
Redefining the success of your business with corporate social responsibility
Are you looking for ways to make your business stand out in a community where it is impossible to grab the attention of consumers? A business’s reputation is arguably the most influential driving force for sales and a customer’s willingness to engage with a brand. At first thought, we tend to base our perception of…
Top five terms that PR pros can’t miss
When working in the public relations field, we see a lot of unique abbreviations and terms. These terms and abbreviations sometimes intimidate us, and if we are not careful, they can cause communication issues. In this article, we’ll explore the meaning of the top five exciting terms in the public relations field. 1. Barcelona Principles…
Social media skills: top tips for engagement
Social media is a tool that holds great power and potential. Used properly, it can drive social progress, unite global communities, and create a common sense of duty and responsibility. Used improperly, however, social media can be devastating. With so much potential –positive or negative – many organizations and individuals are left with the following…
Three binge-worthy public relations podcasts to check out
With high levels of screen time and students feeling overwhelmed with readings, podcasts provide a screen-free alternative to keep up with trending public relations topics and best practices for communicators. A few noteworthy public relations podcasts to check out include the following: Inside PR Inside PR is produced on a weekly basis by Canadians Joseph…
Four days of cultivating: An Overview of the Canadian Public Relations Society’s (CPRS) national virtual conference
In September, I attended Cultivate 2021, the national virtual conference hosted by the Canadian Public Relations Society (CPRS). The four day conference brought together keynote speakers, panelists, workshop presenters and public relations practitioners from across Canada who share a passion and dedication to the profession. Learning the latest trends in public relations from subject matter…
Welcome back to Symmetry!
The 2021/2022 back to school season is here, and so is the return of Symmetry – the Mount’s student-run public relations and communications publication. We’re super excited to be entering our 10th year with a team of talented editors, who you can learn more about here. This year’s Symmetry editing team includes a diverse array…
That’s a wrap!
Dear MSVU students, faculty, and readers: This time of year brings many transitions from nature’s revival, snow melting, sunnier days, and the winding down of a busy school year. The 2023-2024 semesters brought many surprises, including our first faculty strike in 35 years. We got to experience a unique solar eclipse, many school events and…
Setting yourself up for success: How doing MSVU’s co-op program helped me after graduation
As a recent graduate from Mount Saint Vincent University’s (MSVU) Bachelor of Public Relations program with a Minor in Marketing, I can tell you that completing three co-op terms set me up for success. Building upon classroom experience While learning about the various communication tasks in the classroom was helpful, practicing them in the real…
The importance of queer spaces
Disclaimer: Typically, Symmetry follows the Canadian Press Stylebook, which generally does not use the term queer when referring to the LGBTQIA2S+ community. However, the author of this article uses the word queer as a reclaimed and empowering term. As a recently out queer woman who just attended her first queer-run and focused event, I have…