Madison Mills, Editor.
2020 has set new standards for organizations and PR professionals alike. The emergence of a global pandemic and social movements around the world have created a new perspective among publics, requiring organizations to shift their communications strategies. What should your organization be doing in 2021?
1. Promoting health and safety practices
The COVID-19 pandemic has given publics the opportunity to take a step back and analyze the health and safety practices of the organizations they support. Publics want to feel safe when working with your organization, and they want to know that your employees feel safe as well. In your next communications plan, create a focus around the health and safety of staff and consumers.
2. Standing up for what you believe in
2020 ignited the Black Lives Matter Movement and this will not slow down in 2021. The movement has not only created a surge in support for Black-owned businesses, but it has also inspired publics to support organizations that align with their values. This year, don’t shy away from standing up for what you believe in. Organizations often have a larger reach than people. Taking action and using your reach for change humanizes your brand and earns trust from your publics.
3. Creating a human connection in a digital world
In a world where a virtual cocktail hour is the norm, it’s only fitting that organizations need to be able to bring a human connection online. Focus on creating an opportunity for a human connection online by hosting virtual events or posting video content.
