2021-2022 Articles
Why should you consider a co-op in PR?
Why MSVU’s co-op program leads to a successful career in PR. By: Emily Brown, BPR Student. Not all programs give you the option to do a co-op, especially a paid one. Students in public relations at Mount Saint Vincent University (MSVU) have benefitted from their co-op program for over 40 years. So why should you…
What every PR pro needs to know about TikTok
By: Megan Savary, Editor. Originally released in 2016, the social media platform TikTok found worldwide fame at the beginning of the COVID-19 pandemic in March of 2020. Now almost one year later, and with the mobile app surpassing two billion downloads worldwide, here is what public relations professionals need to know: What is TikTok? TikTok…
Become a better writer: Tips to take your writing to the next level
By: Jane Landry, Editor. Whether it is crafting a concise email to a colleague, constructing a request for proposal, or preparing a thoughtful cover letter, writing is an essential skill. However, a common misconception about writing is that some people are inherently “good” at it and others are not. The truth is, like any skill,…