2021-2022 Articles
Finding my voice through the noise: Navigating public relations as the ‘quiet girl’
By: Sarah Greening, Editor in Chief. Growing up, when it was time to receive the dreaded end-of-term report cards, I was certain to come across some variation of “Sarah is a pleasure to have in class, but I do encourage her to participate more in classroom discussions.” Without fail, the critique was there, anxiously awaiting…
Tips for a well-rounded social media account and why it matters to public relations
By: Ali Doolan, BPR Student. For many organizations, one of the most daunting tasks required to stay competitive and relevant is using social media – and using it strategically. “Social media is how we strategize internally when it comes to building our own relationships, appealing to journalists and diving deep into industry research,” says Michelle…
Choosing smart social media platforms for PR students: Medium, Clubhouse and VSCO
By: Sophia Hong, BPR student. How do you use your social media? According to a recent survey by WeAreSocial, 97 per cent of the internet-using population are on social media. Digital space integrates our world; social media is where we connect with friends and family, read the daily news, play games, spot new styles, browse…