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The power of sound bites, public relations & politics
What is a sound bite? A sound bite is a short clip extracted from a longer interview, speech, or announcement. The Cambridge Dictionary defines a soundbite as “a short sentence or phrase that is easy to remember, often included in a speech made by a politician and repeated in newspapers and on television and radio.”…
How to: Give and receive feedback effectively
In theory, giving and receiving feedback is a simple skill that is an essential tool for professionals across all sectors. However, in practice, this is not always the case. Many often find themselves asking these questions: How does one deliver effective feedback to those around you? Moreover, how can you implement the feedback given to…
Should your business go digital?
Benefits of going digital You may have heard of digital transformation, but do you know how going digital can benefit your business? At the center of the digital trend is improving your customer experience. Using digital technologies to better connect with, respond to, and understand your customers’ needs can increase customer satisfaction and build brand…