“If you could be anyone, who would you be?” The recent International Association of Business Communicators (IABC) Maritime Canada‘s “Pitching & Personal Branding” workshop started with this broad question. As expected, the prompt led to a variety of answers. Some of these answers were serious, such as people describing the honourable traits of their…
Karlea Lewis Branding no longer is something only businesses need to worry about. In today’s world, developing your own personal brand is often viewed as being essential for career advancement. This is especially true for individuals in the communications and marketing world. What is a personal brand? According to Kevan Lee (2015) it’s “the process…
Emma Robertson It’s not just for sending embarrassing selfies anymore. With a young, engaged and growing user base, Snapchat is changing the way brands interact with followers. In 2015 social media is already undergoing shifts as platforms announce updates. With the introduction of a new interactive feature, Snapchat is continuing to become a more powerful…
