How do we judge the value of a campaign? As aspiring public relations professionals, we learn the importance of analytics. We learn to measure reach and frequency of engagement, and how to write persuasively to maximize engagement. But besides counting views, shares, and likes, we judge a campaign’s value by what we learn from it…
Popular meme page NS Beer Memes was recently threatened with legal action by Nine Locks Brewery over their efforts to draw attention to Nine Lock’s Dirty Blonde marketing campaign. Originally released in 2016, the Dirty Blonde Ale can be seen on billboards and advertisements around the Halifax area, along with the slogan: “Everybody Loves a…
Ryan Nearing I remember sitting nervously. I had a pen in hand and an unopened notebook in front of me. I was amongst people who were – at the time – complete strangers, on my first day of university. In my first course, Foundations of Public Relations, there was a student that for anonymity sake…
