By: Ali Doolan, BPR Student. For many organizations, one of the most daunting tasks required to stay competitive and relevant is using social media – and using it strategically. “Social media is how we strategize internally when it comes to building our own relationships, appealing to journalists and diving deep into industry research,” says Michelle…
By: Sophia Hong, BPR student. How do you use your social media? According to a recent survey by WeAreSocial, 97 per cent of the internet-using population are on social media. Digital space integrates our world; social media is where we connect with friends and family, read the daily news, play games, spot new styles, browse…
By: Emma McCluskey, BPR student. Imagine walking down the shampoo aisle at your local grocery store, the rattle of the shopping cart against the floor and the passing smiles of employees. As your eyes skim over the shampoo and conditioner bottles, you grab one at random and turn it over. The back of the bottle…
