Social Media
Unlocking strategies for social media limitation
As a public relations student, I understand the importance of balancing the demands of social media use. While essential for monitoring trends and identifying potential crises, the constant connection can have negative impacts and take a toll on mental health. Throughout co-op work terms, I enjoyed media monitoring and researching social media-based trends. While social…
The impact of AI on public relations
At the end of 2023, public relations firms, businesses, news organizations and individual practitioners reflected on the top PR industry trends for the new year. A common denominator throughout trend predictions was the integration of artificial intelligence or AI into PR practice. In a 2023 study, the majority of PR professionals surveyed (67.8 per cent)…
Social media skills: top tips for engagement
Social media is a tool that holds great power and potential. Used properly, it can drive social progress, unite global communities, and create a common sense of duty and responsibility. Used improperly, however, social media can be devastating. With so much potential –positive or negative – many organizations and individuals are left with the following…