Why you should be using social media to develop your personal brand

Karlea Lewis Branding no longer is something only businesses need to worry about. In today’s world, developing your own personal brand is often viewed as being essential for career advancement. This is especially true for individuals in the communications and marketing world. What is a personal brand? According to Kevan Lee (2015) it’s “the process…

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Conference dos and don’ts – a PR student’s guide to getting the most out of the experience

Alison Bryan Attending a conference is a PR student’s dream – networking, social media, event coordination and layout. I’ve had the privilege of participating in a number of conferences during the last five years, the most recent conference being Jack Summit 2017. Jack Summit is hosted by Jack.org, a mental health initiative involving young adults…

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