Benefits of going digital You may have heard of digital transformation, but do you know how going digital can benefit your business? At the center of the digital trend is improving your customer experience. Using digital technologies to better connect with, respond to, and understand your customers’ needs can increase customer satisfaction and build brand…
By: Ali Doolan, BPR Student. For many organizations, one of the most daunting tasks required to stay competitive and relevant is using social media – and using it strategically. “Social media is how we strategize internally when it comes to building our own relationships, appealing to journalists and diving deep into industry research,” says Michelle…
By: Sophia Hong, BPR student. How do you use your social media? According to a recent survey by WeAreSocial, 97 per cent of the internet-using population are on social media. Digital space integrates our world; social media is where we connect with friends and family, read the daily news, play games, spot new styles, browse…
