By: Quinn Densmore, BPR Student. Over the years, Nike has released some of the most highly regarded ads in history. The most recent Nike (M) commercial The Toughest Athletes spread like wildfire across social media as millions liked, shared and commented. The raw and authentic portrayal of motherhood depicted by Nike captured hearts globally, spreading…
By: Megan Savary, Editor. Originally released in 2016, the social media platform TikTok found worldwide fame at the beginning of the COVID-19 pandemic in March of 2020. Now almost one year later, and with the mobile app surpassing two billion downloads worldwide, here is what public relations professionals need to know: What is TikTok? TikTok…
Sarah Greening, Editor in Chief. You can always count on her to come back stronger than a ’90s trend. And no, we’re not talking about scrunchies, bucket hats, and fanny packs; we’re talking about none other than Taylor Swift. While most of us were navigating Zoom calls and falling down the TikTok rabbit hole in…
