As a public relations student, I understand the importance of balancing the demands of social media use. While essential for monitoring trends and identifying potential crises, the constant connection can have negative impacts and take a toll on mental health. Throughout co-op work terms, I enjoyed media monitoring and researching social media-based trends. While social…
At the end of 2023, public relations firms, businesses, news organizations and individual practitioners reflected on the top PR industry trends for the new year. A common denominator throughout trend predictions was the integration of artificial intelligence or AI into PR practice. In a 2023 study, the majority of PR professionals surveyed (67.8 per cent)…
What is a sound bite? A sound bite is a short clip extracted from a longer interview, speech, or announcement. The Cambridge Dictionary defines a soundbite as “a short sentence or phrase that is easy to remember, often included in a speech made by a politician and repeated in newspapers and on television and radio.”…
