By: Sarah Merriam, BPR Student. Sarah has combined both her love for thrifting and experience in the PR program to create Second Style (@secondstylebysarah). To date, the store has over 300 followers and 160 sales. The year 2020 brought forth many twists and turns as a result of the COVID-19 pandemic. While many of us…
Want to make it big? TikTok is the tool that can make your brand go viral. By: Claire Butler, BPR student. TikTok is a popular social media app that allows its users to create and watch videos. These videos can include funny clips of animals, dance performances or even hair tutorials. The app is an…
By: Ali Doolan, BPR Student. For many organizations, one of the most daunting tasks required to stay competitive and relevant is using social media – and using it strategically. “Social media is how we strategize internally when it comes to building our own relationships, appealing to journalists and diving deep into industry research,” says Michelle…
