Alyson Greeno, Editor.
In 2013, Alex McLean was a senior business student at Acadia University tasked with starting a temporary business for an entrepreneurship class. What started as a design on a hoodie for a class project quickly grew into a recognizable and beloved lifestyle brand – East Coast Lifestyle.
Since then, business has boomed and Alex and his team have expanded into different sectors such as the food and alcohol industry with East Coast Rum Soda and East Coast Chips, a collaboration with Covered Bridge Potato Chips.
Alex and his team continue to surprise customers with new and exciting products and collaborations. Check out the descriptions below to learn more and purchase these #EastCoastLifestyle products.
East Coast Lifestyle Clothing
East Coast Lifestyle is located in 56 locations across Canada and has two flagship stores, one in Halifax and one in Dartmouth. The brand is represented across the world by influencers and celebrities from Cole Harbour’s own Sidney Crosby to British singer-songwriter Ed Sheeran. They sell everything from branded snowbrushes and clocks – yes you read that right – to apparel, such as tees, crewnecks, hoodies and hats.
Visit the East Coast Lifestyle website and browse through the variety of products that will help you rep the East Coast and connect with Maritimers around the world.
East Coast Lifestyle Beverage Co.
As soda mixed drinks became trendy, East Coast Lifestyle entered the industry with a rum soda-based drink containing white rum, sparking water and crisp pineapple flavouring. With low calories, sugar and carbs per can, East Coast Rum Soda is sure to please! The drinks can be found at your local NSLC, retailing at $18.49 for a six pack.
Click here to view the East Coast Rum Soda launch video.
East Coast Chips
East Coast Lifestyle is partnering with Covered Bridge Potato Chips to bring the newest addition to the East Coast Lifestyle brand – East Coast Chips. The chips will be a thick-cut sea salt white potato chip, made right here in Atlantic Canada.
McLean noted in the November 2020 Telegraph Journal article that “the chip brand was a staple for him growing up, so wanting to partner with Covered Bridge was an easy decision.”
The chips are set to be available in Sobey’s, Whole Foods, Costco.ca and Needs across Canada by the end of November. Stay in the loop by following their Instagram and Twitter pages.
What’s next for East Coast Lifestyle?
East Coast Lifestyle has more projects up their sleeve for the new year. In a recent Huddle article, Maclean mentioned that “[East Coast Lifestyle] is hoping 2021 is [their] big year to really branch out into a ton of different industries, a ton of different categories, with different partners on board and different collabs lined up.”
If you are excited to see what’s next for East Coast Lifestyle, stay updated through their social channels:
East Coast Lifestyle
East Coast Rum Soda
East Coast Chips
