2021-2022 Articles
Top three PR trends to look out for in 2021
Madison Mills, Editor. 2020 has set new standards for organizations and PR professionals alike. The emergence of a global pandemic and social movements around the world have created a new perspective among publics, requiring organizations to shift their communications strategies. What should your organization be doing in 2021? 1. Promoting health and safety practices The…
Why Taylor Swift was a single thread of PR and marketing gold in 2020
Sarah Greening, Editor in Chief. You can always count on her to come back stronger than a ’90s trend. And no, we’re not talking about scrunchies, bucket hats, and fanny packs; we’re talking about none other than Taylor Swift. While most of us were navigating Zoom calls and falling down the TikTok rabbit hole in…
Can’t Trump that: The aftermath of Donald Trump’s social media takedown
Hannah Baillie, Editor. After a year filled with unrest, controversy, and riots, many Americans were happy to say goodbye to 2020. But the dawn of a new year has brought even more chaos for our neighbours in the South. The riots that took place in the US Capitol on Jan. 8, 2021 led to upset,…