What we’re reading: April

Symmetry’s editorial team is trying something new this year by sharing our favourite articles each month. Here are Karlea’s top reads for April.

The science behind the most frequently shared blog posts & how to craft them

Creating something worth sharing needs to have more than just a great headline, it needs to deliver value for the reader. Ross Simmonds offers tips (backed by research) for how to create share-friendly content by looking at why people share content and the types of most-shared posts.

How to network when you’re introverted

If you’re an introvert in PR networking can be intimidating. The article provides practical tips to help introverts feel more comfortable networking and use introversion to their advantage.

Six companies that kill it on Instagram

With 400 million users and high levels of engagement, Instagram is an appealing social network for brands to connect with key audiences. This article highlights six brands that have a great presence on Insta and key takeaways from each example.

The Elements of Style

“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.”

First published in 1918 privately by an English professor at Cornell University, The Elements of Style has sold millions of copies worldwide. Whether you’re writing an op-ed, a blog post, a novel or a social media post, this book is still essential reading nearly a century later. It’s easy to find a copy for a couple bucks at your local used bookstore (I just picked up a copy of the adorable illustrated edition).