Tips for a well-rounded social media account and why it matters to public relations

By: Ali Doolan, BPR Student. For many organizations, one of the most daunting tasks required to stay competitive and relevant is using social media – and using it strategically. “Social media is how we strategize internally when it comes to building our own relationships, appealing to journalists and diving deep into industry research,” says Michelle…

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Choosing smart social media platforms for PR students: Medium, Clubhouse and VSCO

By: Sophia Hong, BPR student. How do you use your social media? According to a recent survey by WeAreSocial, 97 per cent of the internet-using population are on social media. Digital space integrates our world; social media is where we connect with friends and family, read the daily news, play games, spot new styles, browse…

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