Tim Dunne: Speaking for Canadians around the world

This inaugural edition of Symmetry’s PROfiles series begins with a Mount professor who has experienced public relations from a unique perspective. Professor Tim Dunne was the voice of Canada’s Armed Forces in many global hotspots. He has handled crises that, if handled improperly, did not mean the loss of profit, but the loss of life….

Read More

National Novel Writing Month for PR practitioners: Consider the challenge!

Sarah Linders As public relations students and practitioners, we know how to turn a dull collection of words into flowing, convincing prose. Yes, prose, as in “written or spoken language in its ordinary form, without metrical structure.” Whatever sector of public relations you hail from, your writing incorporates both professional and creative styles. If you’re…

Read More

Want to be a better PR practitioner? Watch more television

Emma Robertson Are you frustrated by characters on television? I sure am. Since entering the public relations program I’ve become aware of how poorly the profession is represented on network television. A 2010 study from Bond University, “A History of Public Relations on Screen: Cinema and Television Depictions Since the 1920s,” found that PR professionals…

Read More