Want to make it big? TikTok is the tool that can make your brand go viral. By: Claire Butler, BPR student. TikTok is a popular social media app that allows its users to create and watch videos. These videos can include funny clips of animals, dance performances or even hair tutorials. The app is an…
By: Sarah Greening, Editor in Chief. Growing up, when it was time to receive the dreaded end-of-term report cards, I was certain to come across some variation of “Sarah is a pleasure to have in class, but I do encourage her to participate more in classroom discussions.” Without fail, the critique was there, anxiously awaiting…
By: Ali Doolan, BPR Student. For many organizations, one of the most daunting tasks required to stay competitive and relevant is using social media – and using it strategically. “Social media is how we strategize internally when it comes to building our own relationships, appealing to journalists and diving deep into industry research,” says Michelle…
