By: Megan Savary, Editor. Originally released in 2016, the social media platform TikTok found worldwide fame at the beginning of the COVID-19 pandemic in March of 2020. Now almost one year later, and with the mobile app surpassing two billion downloads worldwide, here is what public relations professionals need to know: What is TikTok? TikTok…
By: Jane Landry, Editor. Whether it is crafting a concise email to a colleague, constructing a request for proposal, or preparing a thoughtful cover letter, writing is an essential skill. However, a common misconception about writing is that some people are inherently “good” at it and others are not. The truth is, like any skill,…
Madison Mills, Editor. 2020 has set new standards for organizations and PR professionals alike. The emergence of a global pandemic and social movements around the world have created a new perspective among publics, requiring organizations to shift their communications strategies. What should your organization be doing in 2021? 1. Promoting health and safety practices The…
