How can direct mail improve one’s writing? Isn’t direct mail a thing of the past? Despite online marketing being popular, direct mail is still alive and thriving. The key to a successful direct mail letter is strong writing. This article will demonstrate ways that you can use direct mail to improve your writing skills. What…
Are you looking for ways to make your business stand out in a community where it is impossible to grab the attention of consumers? A business’s reputation is arguably the most influential driving force for sales and a customer’s willingness to engage with a brand. At first thought, we tend to base our perception of…
When working in the public relations field, we see a lot of unique abbreviations and terms. These terms and abbreviations sometimes intimidate us, and if we are not careful, they can cause communication issues. In this article, we’ll explore the meaning of the top five exciting terms in the public relations field. 1. Barcelona Principles…
