Before, during, and after the interview: Three tips to become a more successful interviewer

As public relations co-op students at MSVU, we are familiar with interviews and how to be successful as an interviewee. However, it can be daunting to take on the role of an interviewer – which is a common practice for practitioners in the public relations profession. Many public relations co-op students and practitioners conduct and…

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Why authenticity is critical to personal branding on social media  

Have you ever doubted making a post on social media because it felt “unprofessional” to your personal branding? Whether it be a selfie on Instagram or a humorous tweet, it can be difficult to find a balance between being personal and self-promoting as a young professional. In today’s digital age, most professionals are either occasional…

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