Planning a fundraiser can be stressful even for an experienced communication professional. It can be hard to know where to start and if you are on the right track. It is easy to get lost in all the little details that go along with planning a fundraiser. Although some may argue that putting together a…
To the average social media user, a cheeky tweet from a corporate account can look like a fun and effortless way for a brand to interact with its consumers on social media. However, as industry professionals and academics know, corporate social media accounts are tediously preplanned, monitored and groomed to keep up with brand image…
How can direct mail improve one’s writing? Isn’t direct mail a thing of the past? Despite online marketing being popular, direct mail is still alive and thriving. The key to a successful direct mail letter is strong writing. This article will demonstrate ways that you can use direct mail to improve your writing skills. What…
