To the average social media user, a cheeky tweet from a corporate account can look like a fun and effortless way for a brand to interact with its consumers on social media. However, as industry professionals and academics know, corporate social media accounts are tediously preplanned, monitored and groomed to keep up with brand image…
How can direct mail improve one’s writing? Isn’t direct mail a thing of the past? Despite online marketing being popular, direct mail is still alive and thriving. The key to a successful direct mail letter is strong writing. This article will demonstrate ways that you can use direct mail to improve your writing skills. What…
Are you looking for ways to make your business stand out in a community where it is impossible to grab the attention of consumers? A business’s reputation is arguably the most influential driving force for sales and a customer’s willingness to engage with a brand. At first thought, we tend to base our perception of…
