Symmetry Public Relations

The mysterious “dark social” and why you should love it

Emily Faulkner Beware the “dark social”… the menacing social media monster messing with your metrics. Since beginning my co-op work term and taking over the twitter account of the IWK Health Centre’s Gastroenterology Division (IWK Gastro), Hootsuite has been bombarding my twitter feed with mysterious posts about “dark social”. I finally decided to take part…

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