Want to be a better PR practitioner? Watch more television

Emma Robertson Are you frustrated by characters on television? I sure am. Since entering the public relations program I’ve become aware of how poorly the profession is represented on network television. A 2010 study from Bond University, “A History of Public Relations on Screen: Cinema and Television Depictions Since the 1920s,” found that PR professionals…

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Why authenticity is critical to personal branding on social media  

Have you ever doubted making a post on social media because it felt “unprofessional” to your personal branding? Whether it be a selfie on Instagram or a humorous tweet, it can be difficult to find a balance between being personal and self-promoting as a young professional. In today’s digital age, most professionals are either occasional…

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