The mysterious “dark social” and why you should love it
Emily Faulkner Beware the “dark social”… the menacing social media monster messing with your metrics. Since beginning my co-op work term and taking over the twitter account of the IWK Health Centre’s Gastroenterology Division (IWK Gastro), Hootsuite has been bombarding my twitter feed with mysterious posts about “dark social”. I finally decided to take part…