At the end of 2023, public relations firms, businesses, news organizations and individual practitioners reflected on the top PR industry trends for the new year. A common denominator throughout trend predictions was the integration of artificial intelligence or AI into PR practice. In a 2023 study, the majority of PR professionals surveyed (67.8 per cent)…
The commercial jingle is a long-lost advertising method, once heralded for its effectiveness. Many of us can whistle along with Old Spice, or tell you how, much like a good neighbour, State Farm is there. The human brain is wired to look for patterns and make connections, and with how easily songs get stuck in…
Christmas gifts for mom and dad, check. Decorating the Christmas tree with the kids, check. Dinner with difficult family who like to comment on everything, unfortunately, check. Although the holiday season can be the most exciting time of the year, it can also be the most stressful and tiring. How are you supposed to balance…
