Want to make it big? TikTok is the tool that can make your brand go viral. By: Claire Butler, BPR student. TikTok is a popular social media app that allows its users to create and watch videos. These videos can include funny clips of animals, dance performances or even hair tutorials. The app is an…
By: Ali Doolan, BPR Student. For many organizations, one of the most daunting tasks required to stay competitive and relevant is using social media – and using it strategically. “Social media is how we strategize internally when it comes to building our own relationships, appealing to journalists and diving deep into industry research,” says Michelle…
Sarah Greening, Editor in Chief. You can always count on her to come back stronger than a ’90s trend. And no, we’re not talking about scrunchies, bucket hats, and fanny packs; we’re talking about none other than Taylor Swift. While most of us were navigating Zoom calls and falling down the TikTok rabbit hole in…
