At the end of 2023, public relations firms, businesses, news organizations and individual practitioners reflected on the top PR industry trends for the new year. A common denominator throughout trend predictions was the integration of artificial intelligence or AI into PR practice. In a 2023 study, the majority of PR professionals surveyed (67.8 per cent)…
According to John Hopkins, seasonal affective disorder (SAD), more commonly known as seasonal depression, is a mood disorder that often occurs in the winter months. The cause of seasonal affective disorder is suspected to be the decrease in sunlight which affects our brain chemicals, and it usually presents as depression-like symptoms. While professional help is…
The commercial jingle is a long-lost advertising method, once heralded for its effectiveness. Many of us can whistle along with Old Spice, or tell you how, much like a good neighbour, State Farm is there. The human brain is wired to look for patterns and make connections, and with how easily songs get stuck in…
