Carole Rankin Early feminists have been fighting for women’s rights to education, voting, and employment, yet the struggle to break the glass ceiling and have equal pay is still a reality in Canada. It seems ludicrous that pay inequality would exist in a heavily female saturated environment such as the public relations industry. Beginning in…
Kelly O’Brien It’s the little details that are vital. Little things make big things happen.” -John Wooden On January 2, 2015, I boarded an Air Canada flight from Toronto to Paris. I’d been anticipating this flight since I booked it, not only because of the destination, but because I would be flying in Air Canada’s…
Emma Robertson It’s not just for sending embarrassing selfies anymore. With a young, engaged and growing user base, Snapchat is changing the way brands interact with followers. In 2015 social media is already undergoing shifts as platforms announce updates. With the introduction of a new interactive feature, Snapchat is continuing to become a more powerful…
