“Why is it called Symmetry?” It’s a common question. As another year of Symmetry is underway, it’s important to recall the purpose of the publication. Symmetry refers to the gold standard for communication, the two-way symmetrical model. In public relations, organizations that use two-way symmetrical communication negotiate with the public, resolve conflict and promote mutual…
Solange Richer de Lafleche I hear it all the time, “I’m not creative,” or “I can’t do that because I just don’t have that creative flare.” As a photographer by trade, being a new public relations student has led me to question myself over and over. It’s a trap that’s hard to avoid. However, I…
Hilary Carter Hey you! Are you looking to be more involved in the public relations field? If your answer is yes, then you’re going to want to keep reading. Take this short true or false quiz to see just how much you know (or don’t know) about CPRS. CPRS stands for Canadian Professional Relations…
