Why Symmetry? A welcome back note from the Editor

“Why is it called Symmetry?” It’s a common question. As another year of Symmetry is underway, it’s important to recall the purpose of the publication. Symmetry refers to the gold standard for communication, the two-way symmetrical model. In public relations, organizations that use two-way symmetrical communication negotiate with the public, resolve conflict and promote mutual…

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Oh my Ford. A note from the Editor

PR students: time to pay attention and take notes. Rob Ford has reached an all-time low and is easy fodder for late-night comedians. His every move has been cringe worthy. Accusations, denials, and headline after headline, Rob Ford is the perfect example of crisis communication how-not. “What the HECK is his PR team telling him?!…

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