Want to be a better PR practitioner? Watch more television

Emma Robertson Are you frustrated by characters on television? I sure am. Since entering the public relations program I’ve become aware of how poorly the profession is represented on network television. A 2010 study from Bond University, “A History of Public Relations on Screen: Cinema and Television Depictions Since the 1920s,” found that PR professionals…

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Why Symmetry? A welcome back note from the Editor

“Why is it called Symmetry?” It’s a common question. As another year of Symmetry is underway, it’s important to recall the purpose of the publication. Symmetry refers to the gold standard for communication, the two-way symmetrical model. In public relations, organizations that use two-way symmetrical communication negotiate with the public, resolve conflict and promote mutual…

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