Planning a fundraiser can be stressful even for an experienced communication professional. It can be hard to know where to start and if you are on the right track. It is easy to get lost in all the little details that go along with planning a fundraiser. Although some may argue that putting together a…
The 2021/2022 back to school season is here, and so is the return of Symmetry – the Mount’s student-run public relations and communications publication. We’re super excited to be entering our 10th year with a team of talented editors, who you can learn more about here. This year’s Symmetry editing team includes a diverse array…
Social media is a tool that holds great power and potential. Used properly, it can drive social progress, unite global communities, and create a common sense of duty and responsibility. Used improperly, however, social media can be devastating. With so much potential –positive or negative – many organizations and individuals are left with the following…
Are you looking for ways to make your business stand out in a community where it is impossible to grab the attention of consumers? A business’s reputation is arguably the most influential driving force for sales and a customer’s willingness to engage with a brand. At first thought, we tend to base our perception of…
When working in the public relations field, we see a lot of unique abbreviations and terms. These terms and abbreviations sometimes intimidate us, and if we are not careful, they can cause communication issues. In this article, we’ll explore the meaning of the top five exciting terms in the public relations field. 1. Barcelona Principles…
To the average social media user, a cheeky tweet from a corporate account can look like a fun and effortless way for a brand to interact with its consumers on social media. However, as industry professionals and academics know, corporate social media accounts are tediously preplanned, monitored and groomed to keep up with brand image…
With high levels of screen time and students feeling overwhelmed with readings, podcasts provide a screen-free alternative to keep up with trending public relations topics and best practices for communicators. A few noteworthy public relations podcasts to check out include the following: Inside PR Inside PR is produced on a weekly basis by Canadians Joseph…
In September, I attended Cultivate 2021, the national virtual conference hosted by the Canadian Public Relations Society (CPRS). The four day conference brought together keynote speakers, panelists, workshop presenters and public relations practitioners from across Canada who share a passion and dedication to the profession. Learning the latest trends in public relations from subject matter…
Want to make it big? TikTok is the tool that can make your brand go viral. By: Claire Butler, BPR student. TikTok is a popular social media app that allows its users to create and watch videos. These videos can include funny clips of animals, dance performances or even hair tutorials. The app is an…
Joining a new society can be intimidating, whether you are entering your first year at the Mount or are a seasoned university student. Societies can help make your university experience enriching and give you valuable and tangible experience. If you like to write, edit, manage social media platforms, web design, or are passionate about public…
By: Shalini Deshwal, BPR Student. There is a variety of uses for public relations, and one not widely known is its role for actors and the film industry as publicists. The film industry and actors recognize the importance of public relations; but, in instances where actors have had bad experiences with public relations, they have…
