Social media skills: top tips for engagement

Social media is a tool that holds great power and potential. Used properly, it can drive social progress, unite global communities, and create a common sense of duty and responsibility. Used improperly, however, social media can be devastating.  With so much potential –positive or negative – many organizations and individuals are left with the following…

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Three binge-worthy public relations podcasts to check out

With high levels of screen time and students feeling overwhelmed with readings, podcasts provide a screen-free alternative to keep up with trending public relations topics and best practices for communicators. A few noteworthy public relations podcasts to check out include the following: Inside PR Inside PR is produced on a weekly basis by Canadians Joseph…

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Four days of cultivating: An Overview of the Canadian Public Relations Society’s (CPRS) national virtual conference

In September, I attended Cultivate 2021, the national virtual conference hosted by the Canadian Public Relations Society (CPRS). The four day conference brought together keynote speakers, panelists, workshop presenters and public relations practitioners from across Canada who share a passion and dedication to the profession. Learning the latest trends in public relations from subject matter…

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Celebrating Women: Empowering women’s representation in media and society

In the media realm, women’s portrayal has long been a subject of scrutiny and debate. From film and television to advertising and social media, the images and narratives surrounding women have immense power in shaping societal norms and perceptions. As we navigate the complexities of gender equality, it’s important to examine how these representations influence…

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A call for comprehensive education: Integrating Black History into helping professions

Black history is an intrinsic element of Canada’s past, present and future. This history encompasses a narrative that extends beyond Black History Month in February. There is a need to integrate Black history into the core of Canada’s educational systems throughout the academic year and as a mandatory training component in helping professions. Canada’s diverse…

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Canadian Black communities: Resilience amidst destruction and displacement

As we celebrate Black Heritage Month, we are inspired by the indomitable spirit of Black Canadians. This month is a reminder of Black Canadians’ determination, courage and triumph over adversity, serving as a beacon of hope. According to the African American Registry (AAREG), in the early 1600s, Mathieu Da Costa, an African navigator, joined French…

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